Dealers Target Precision Growth Needs

Posted Jul 14, 2016 in Blog & Industry News

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As farm equipment dealers continue to emphasize areas of opportunity, precision growth remains a priority for many. So what areas are dealers targeting as long-term precision profit centers?

According to the recently published 4th Annual Precision Farming Dealer benchmark study, dealers view variable-rate systems, seeding and application technology as their best bets for increasing revenue during the next 5 years.

Based on a categorical evaluation by dealers, variable-rate planting and fertilizing technology topped the list with 64% identifying this area as most important or important for precision growth.

Source - On The Record: Dealers Point to Improvements in Sales and Outlook

Ranking second was planter and seeding control systems at just over 60%, followed by application technology hardware at about 52%. Rounding out the top 5 were data management service at 46% and GPS and guidance systems at about 42%.

Looking at how these rankings compare to last year’s benchmark study, variable-rate technology again topped of the list, with more than 70% of dealers viewing this area as most important or important. Planter and seeding control ranked second at just over 58%, followed by a third place tie between application technology and data management service, both with about 55%.

Rounding out the top 5 last year, were GPS and guidance at 50% and signal subscriptions at about 46%.

Even as dealers begin to transition into more service-based revenue sources, it’s clear that many will continue to rely on hardware and components as the backbone for precision revenue in the coming years.

Click here to see more.

Clean Seed along with our friends at Rocky Mountain Equipment are counting down the days to the start of Ag in Motion - Western Canada's Outdoor Farm Expo! Clean Seed is proud to be a part of the 2016 Ag In Motion Opening Ceremony @ 10am July 19th along with one of our award winning SMART Seeders opening the shows LIVE demonstration programs.

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